About The Course

Written by leading and successful industry bloggers including Toni Tran from Fashitects infusing Fashion, Architecture, Lifestyle and Travel, this insightful course will teach you how transform your online hobby into a business.

Learn how to write great content consistently as you discover the single most important part of the blog, that will bring readers back to you time and time again. Master the art of turning your writing skill into a lucrative blog that builds an email list of dedicated subscribers, and capitalise on techniques to monetise your skill.  Follow our step by step approach to effectively promote your content to grow your following, and be open to trusted advice focused on adapting an entrepreneur attitude to: never give up and testing to learn what works, with your goal to create a great user experience.

As a professional, learn the insider scoop on how to network and work professionally with PR and brands to attend glamorous industry VIP events for business visibility. And position your business to enjoy free giveaways, the rewards for establishing yourself in the market as an influencer.

The course leads to an E-Diploma in Blogging for Business (certified by LCS Online) which is accredited by the British Accreditation Council (BAC) as part of the London College of Style.

About The Course

Written by leading and successful industry bloggers including Toni Tran from Fashitects infusing Fashion, Architecture, Lifestyle and Travel, this insightful course will teach you how transform your online hobby into a business.

Learn how to write great content consistently as you discover the single most important part of the blog, that will bring readers back to you time and time again. Master the art of turning your writing skill into a lucrative blog that builds an email list of dedicated subscribers, and capitalise on techniques to monetise your skill.  Follow our step by step approach to effectively promote your content to grow your following, and be open to trusted advice focused on adapting an entrepreneur attitude to: never give up and testing to learn what works, with your goal to create a great user experience.

As a professional, learn the insider scoop on how to network and work professionally with PR and brands to attend glamorous industry VIP events for business visibility. And position your business to enjoy free giveaways, the rewards for establishing yourself in the market as an influencer.

The course leads to an E-Diploma in Blogging for Business (certified by LCS Online) which is accredited by the British Accreditation Council (BAC) as part of the London College of Style.

At a Peak

Entry Level

Beginner to Intermediate

Fees

£195

Time

48 Hours

Modules

8 Modules

Course Overview

Ideal for complete beginners to blogging, or those who’d like to elevate existing blogs to an industry level of professionalism, the Business on Blogging E-Diploma will teach you how to blog successfully.

Taught over nine modules, this course offers a comprehensive training that unlocks the power of blogging for business. The course has been written by a host of seasoned industry-established bloggers, all of whom attribute their established industry career success to blogging.  Gain industry insight as the experts share insider tips, tricks and hacks to establishing industry recognition in professional blogging.

Whether you would like to utilise blogging to increase opportunities as a powerful marketing tool, or if you’d like to be your own blogging and social medial sensation, with presence at key industry events and locations, this course has been designed for you.

You will learn everything from blogging terminology, setting up your blog and choosing template design, to technical elevation including blogging plugins. The course takes you from the early stages of planning and conceptualising a blog with a defined points of difference, onto how to elevate and develop a new or existing blog.

Gain skill to understand what makes an attention grabbing headline, learn technique to decide what to write about, and how you develop your blogging voice and tone. Learn how to write a ‘selling blog’ for paying clients, and how your blog can work to complement social media, as well as networking with industry professionalism following insider knowhow, work with PR, analytic tools and tracking and much more.

Through the course, you will develop skill to win more custom through an engaged and captive audience of regular and repeat blog followers, with your blog organically increasing your website’s SEO (search engine optimisation) with increased visibility for your business and increased opportunity.

All essential graphs, charts, learning references and tutor integration are included for your development and review. The course leads to a practical final assignment in preparation for working in a professional capacity with feedback delivery an expert in personal styling as part of the LCS online assessment team.

Completion of this course leads to an E-Diploma in Blogging for Business, (certified by LCS Online) which is accredited by the British Accreditation Council (BAC)as part of the London College of Style.

This course offers an in depth look at key subjects embedded within the nine learning modules including;

  • The History of Blogging
  • How to Create a Blogging Outline
  • How to Plan and Prepare for a Successful Blog
  • Blogging Terminology, Lingo you Need to Know
  • How to Produce a Visual Contents Strategy/Social Media
  • Creating Professional Imagery
  • How to Grow your Blog Following/Monetise your Efforts
  • How to Produce a Blogging Media Kit/ Connecting with PR
  • Affiliate Links and Brand Collaborations 
  • Resource Blogging / Influencer Agencies

Students who have completed this course should;

Be able to set up, post and run a successful blog, targeted to key readership demographics
Demonstrate consideration to name of blog, template design, use of colour
Be familiar with a a host of insider blogging terminology
Understand how to plan, prepare and create exceptional  blogging content
Understand now to develop the blog into a brand, selling to a captive audience and engaging new followers
Be able to 
work to a blogging editorial calendar and individual blogging manifesto
Know how to avoid blogging pitfalls
Utilise the power of blogging as a marketing and SEO (search engine optimisation) tool for an existing website or business
Be competent to create a blogging media kit for a range of clients

 

 

Students who have studied this course have gone onto pursue careers in:

Fashion Blogging
Women’s Fashion Blogging
Men’s Fashion Blogging
Other professional Features Writing & Journalism
Photography Blogging
Street Style Blogging
Fashion Editing
Magazine Production
Beauty Writing
Arts Blogging
Picture Editing
Travel Blogging / Journalism
Graphic Design Blogging
Fashion Styling
Personal Styling
Brand Styling
Advertising Production
Marketing

Tutors & Contributors

Megan Taylor

Winner of UK Blog Awards 2018, social Influencer Megan is a highly successful blogger and instagrammer, posting regularly on all things ‘lifestyle’ including beauty, fashion, fitness and food. A regular contributor to the Daily Mail Online, the Huffington Post and The London Mother, Megan shares her valuable expertise and industry advice as part of the Online team, outlining how to transform a hobby into a profitable business, and how to connect with your customer for repeat business and increased brand visibility. Megan who’s skill in writing is in high demand,  is currently writing her first book.

Introduction by Fashion & Lifestyle Blogger

Tatjana Apukhtina

A highly regarded blogger and artist, Tatjana aka Fashion Artista has a feminine aesthetic to her work that attracts a female friendly audience.  Her personal clients work with Tanja to create an effective strategy to drive maximum exposure for their blog or instagram.  Tatjana joins the LCS Online team sharing her expert tips to create exposure for your blog as a business entrepreneur,  to develop a strong engaged customer community. Passionate about helping student bloggers develop as professionals, Tatjana will be keen to chart your progress through the course.

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Toni Tran

Founder of Fashitects.com, which infuses fashion, architecture, lifestyle and travel, Toni Tran is a leading light in the international blogging industry.  Clients include Burberry, Coach, Ermenegildo Zegna, H&M, Jack Wills, M&S, Johnnie Walker, Perrier, Jagermeister, Landrover, Mercedes, Fiat 500, Mini John Cooper Works. His skill is demonstrated through his incredible artistic ability creating beautiful fashion and lifestyle imagery for designers, car and lifestyle brands. Toni educates students how to create captivating photography as they learn the art of professional blogging.

Blogger, Freelance Writer, E! Entertainment television host, and our very own LCS Blogging Expert Prince Cassius.

Prince Cassius

Finalist in Esquire and GQ magazine’s search for Britain’s Best Dressed Men (UK), Prince is an extraordinary blogging talent, whose story to stardom is almost as impressive as his blog which has received over 1 million views. A style contributor for the Huffington Post, and a fashion expert on E! Live, Prince often recounts his journey from the boy who struggled at school to the talented personality he is today, as a result of finding his niche through blogging.  Prince joins the LCS Online team with expert knowledge and insider industry tips and tricks to support your blogging journey.